In
1977 a progressive publisher emerged from the House of
Zonk. This is the story of the commitment that has kept
them going for nearly 25 years.
by
Jamie Swift
Remember, said Benjamin Franklin famously,
that time is money.
The American Revolutionarys 1748 remark stands as a
byword for industrial capitalisms hurry- up ethic.
Franklin was a printer by trade, and printers often say
that customers want their jobs finished yesterday. The
same goes for their cousins in the publishing business.
Authors predictably want to see their books on the store
shelves right away - even if theyve been six months
late in submitting the manuscript. And the publisher, of
course, gets impatient when the book is delayed at the
printer.
So it was with satisfaction that the people at Toronto
publisher Between The Lines (BTL) were confident that the
printer would be delivering a key title for their fall
list in plenty of time. The author had torched
pornographic video stores in the name of the
Wimmins Fire Brigade and bombed a guided missile
plant. Her memoir arrived at BTLs office on
September 11.
Marketing Ann Hansens Direct Action: Memoirs of
an Urban Guerilla in the context of the War on
Terrorism and the accompanying campaign against civil
liberties and dissenting opinion would prove, as the
social workers say, a challenge. A month
after its release I called Indigo books in Kingston
(where Hansen lives) and found that they didnt have
it in stock. The other superstore, Chapters - owned, of
course, by the giant Indigo-Chapters (or is it
Chapters-Indigo?) - had a single copy back in the
Canadian political science section. Fortunately, an
independent bookstore survives here. Novel Idea had seven
copies.
When we started BTL there were lots of independent
bookstores. Errol Sharpe, a grizzled veteran of
Canadas left-wing book trade, says that in the
1970s there was a dearth of Canadian titles. People
were starved for Canadian books, recalls Sharpe,
who has been flogging BTL titles since the beginning.
If I went into a bookstore and I got an order for
less than five copies of any Canadian book I considered
it a failure.
Because we had no experience in the editing or selling of
books and no idea what we were getting into, we just
filled a car trunk with copies of our first book (a
muckraking attack on Inco) and peddled it from store to
store. It was typeset on a machine the size of a
refrigerator and wed have it priced at five dollars
even, as $4.95 was considered deceptive.
We had no business plan. Any accountant or
businessperson would have just laughed, recalls Ken
Epps, a founding member of the company. Those of us
who considered ourselves a little more towards the
logical end of the spectrum would occasionally ask if
there was any kind of plan at all. And usually wed
be ignored. Indeed, several of the planning
meetings were held outside Kitchener in a co-op called
the House of Zonk. That was in 1977 when the big disco
hit of the day was Stayin Alive.
Twenty-five years later BTL is still staying alive as an
independent publisher, getting books that are critical of
conventional opinion out to a broad readership.
Weve published 150 titles ranging from early
warnings about acid rain and Canadas role in
Central America to more recent books on race, culture,
identity and politics. Aside from Hansens direct
action memoir, the fall list included Michael
Riordons look at queer families, No-Nonsense guides
to migration, world history and sexual diversity and
Charlie Anguss Mirrors of Stone, a book
about the ethnic and labour history of working class life
in the Porcupine region around Timmins, Ontario.
Staying alive has involved sustaining four salaries (not
all full-time, to be sure) while dealing with the
complexities of self-management. BTL has no boss, no
individual owner. Its the product of what the
mainstream would likely describe as sixties
idealism - what we call political principles. The
office has, however, conceded to the division of labour.
Were not idealistic enough to believe that everyone
should share or discuss every task, from catalogue copy
to editing text to dealing with printers and other
suppliers. There are fewer meetings - and certainly fewer
all day chin-wags - than there were in the early years
when it seemed that for every hour of work there was an
hour of meetings.
Epps worked on BTL when he was a member of a co-op
typesetting shop called Dumont Press Graphix. He also
lived in a housing co-operative that struggled to involve
its members in running the place, hewing to the principle
that the people who are affected by decisions should make
those decisions. Now a researcher for Project
Ploughshares, the church-based peace and disarmament
group, Epps is still committed to this radical version of
democracy. But he also knows that real democracy is
messy: If you do believe in it, if you want people
to get involved and really do want to hear what they
think, you have to be prepared for a certain amount of
nonsense.
Between the Lines is a loosely-knit organization that
works by consensus. It has an office staff and a handful
of aging participants (including myself) who do editorial
and production work on contract. Theres also a
broader editorial committee that includes two university
professors, two journalists, a systems analyst and a
trade union staffer. The editorial committee makes
decisions on what to publish and is the only thing that
vaguely approximates a formal board in practice. But it
has little if anything to do with running the place and
making business decisions. Thats left up to the
staff.
Although BTLs financial co-ordinator is a
generation younger than the companys founders, she
has just as much experience in non-hierarchical work
situations where, she says, you can get lost in
meetings. A veteran of a feminist bookstore and
several political collectives, Esther Vise is aware of
the tension between the need to be efficient and
productive, and the need to stick to some principles.
BTL is one of the most successful places Ive
been at in balancing that out.
BTL has tried to make up for its lack of financial
capital with human capital. Longtime BTL editor Robert
Clarke acknowledges that its often been a hand to
mouth endeavour but thinks that its politics may have
helped BTL survive. Weve managed all these
years to maintain a strong group of kindred spirits.
Although the staff has evolved to make the day to day
decisions, the big decisions - especially the decision to
publish - are made collectively. That can be frustrating
but it has also slowed things down somewhat, kept us on
the level. To some extent its kept us from growing
too fast or making huge mistakes.
Still, things are seldom smooth. There have always been
conflicts over personalities, work styles and the famous
accountability that go along with all the
challenges of publishing radical, non- fiction books. And
selling them.
The ground has shifted considerably in the past 25 years.
Canadas retail book trade is now dominated by
Indigo, a near monopoly thats emerged from the
Chapters fiasco. The government- sanctioned merger of
Smith and Coles that produced Chapters failed. It killed
many of Canadas independent bookstores in the
process. The demise of Chapters and the government
approval of the merger of Chapters and Indigo has given
rise to a situation in which a single company dominates
book retailing. One company, Jack Stoddarts General
Distribution, warehouses and ships books for half of
Canadas book publishers. Seeing Chapters
big boxes as the wave of the future, General
gave favourable terms to Chapters and received big
orders. When Chapters couldnt pay for the books on
time and returned large quantities, Generals
clients got burned. For nearly two years BTL, distributed
by the University of Toronto Press, was unsuccessful in
selling any books to Chapters.
Concentration has affected the ways books are developed,
published, distributed and sold, and not just in
Canadas retail book sector. A few dominant
corporations now control English-language retailing and
publishing. Germanys Bertelsmann owns Random House
(publisher of Naomi Kleins No Logo), Knopf,
Doubleday, Dell, Pantheon, Crown and Ballantine. Rupert
Murdochs News Corporation owns HarperCollins.
Longmans, Pearson (also UK-based) owns Viking and
Penguin. Germanys Holtzbrinck owns Farrar, Straus
& Groux as well as St. Martins. And Viacom, the
mega-corp that runs MTV and Paramount Pictures, also owns
Pocket Books and Simon & Schuster.
Given this, its not surprising that books are sold
and displayed in the same way that brand name foods get
treated in supermarkets. You have to be big - and you
even have to pay - to carve out a piece of the action.
Fewer and fewer books (usually described as
bestsellers) get the best display space.
The way that books are presented in the chains has
nothing to do with the merit of the book or an assessment
of the merit by a book buyer or a critic, explains
BTL editorial co-ordinator Paul Eprile. Its
largely, if not entirely, a function of payments that are
made by the publishers to the booksellers to obtain a
position in the stores.
BTL marketing co-ordinator Peter Steven feels that the
state of public libraries is just as important as the
condition of the retail book trade. Its just
as important for us and many other publishers that
library budgets have been cut. We dont just want to
make money. We want to get our books as widely available
as possible and the libraries are a good way to do
that.
Still, its always tempting for a tiny outfit like
BTL to complain about cutbacks and the way that market
forces inevitably work. But theres little to be
gained by that. Besides, there are signs that the market
- and changing technology - is ravaging the superstores
and the dominant corporations as well as making things
difficult for smaller players. Attempting to make money
by turning the book publishing and retailing trade into a
mass market business has been a dismal flop. High rent
suburban stores demand large and, with a nod to Ben
Franklin, fast turn-overs. This requires that
bestsellers (along with the potpourri and the
greeting cards) dominate the front of Chapters-Indigo
outlets.
The need for quick turnovers at high margins has meant
that the superstores arent all that super if your
browsing takes you beyond Tom Clancy and Danielle Steel.
The inventories in these stores have become much thinner,
especially in non-fiction. A stroll through the
Canadiana section will not likely turn up a
rich vein of regional titles or a backlist of interesting
surprises. More likely, there will be some old Peter
Newman and Pierre Burton fare. History generally
translates into military history or, more precisely, war
books.
Against this background, BTL has survived in several
ways. Its not just a trade publisher. Weve
always sold lots of books to the college market, with our
titles appealing to instructors who think that a book on
the class bias in social work is an ideal teaching tool.
This means that Ben Carniols Case Critical
has been a mainstay. Similarly, Stephen Dales book
on Greenpeaces uneasy relationship with the press
(McLuhans Children) has been widely used in
courses on communications, politics and the media.
Another staying alive strategy has involved developing
books in conjunction with social movements. Indeed, one
of the most enduring watchwords (cliches, even) of all
those meetings is that we see books as more than just
commodities. That they should somehow fit into political
struggles. (Someone once even returned from a meeting of
radical publishers with a copper-enamel button that
proclaimed Books Are Weapons.) In any case,
weve teamed up with green researchers, Christian
social justice activists, NGOs doing liberation support
work and, perhaps most importantly, trade unionists. The
backlist is peppered with titles like First
Contract and Workplace Roulette: Gambling With
Cancer. We like to think that Celebration of
Resistance, Vincenzo Pietropaolos handsome
photographic record of Ontarios Days of
Action, will serve as a reminder of some of the
largest and most creative expressions of political
opposition in Canadian history long after Mike Harris and
his odious cronies have faded from memory.
Then there are the books that stand out, for one reason
or another, as successes. The late Alex Wilsons
Culture of Nature: North American Landscape from
Disney to the Exxon Valdez is a handsome book with a
strong message about the culture of the environment.
The Mountie From Dime Novel to Disney by Mike
Dawson is an irreverent look at a Canadian icon, also
lavishly presented, that must be one of the few books -
let alone commercial successes - to emerge from an MA
thesis. Robert Cosbeys recent Watching China
Change, a Saskatchewan Book Award nominee, was
co-published with a press in India.
Along with the winners have been disappointments. I think
that Quebec and the American Dream, an excellent
work of historical journalism by Bob Chodos and Eric
Hamovitch describing Quebecs uneasy attraction to
matters American, deserved to do much better than it ever
did. Ditto Charlotte Montgomerys Blood
Relations, a fascinating inside look at the politics
of Canadas animal rights movement. But, we tell
ourselves, getting titles like this into print
constitutes an important cultural contribution.
I was recently reading a new book called Book
Business by the veteran New York publisher Jason
Epstein. Epstein is a publishing optimist. He believes
that superstores run by the likes of Chapters and Indigo
will prove to be passing fads, as will on-line outfits
like Amazon.com. Epstein notes that Amazon has lost some
$900 million. Modest, independent publishers will
continue to develop and edit books, nurturing
relationships with writers and selling directly to
customers. Distinguished websites will supplant
distinguished publishing houses. Readers will buy their
products using ATM-like machines that will be able to
produce good-looking books.
Ive never been much of an optimist, but there is no
reason to think that little enterprises like BTL
cant survive. Epstein captured the essence of the
thing in the very first paragraph of his book, describing
publishing as by nature a cottage industry,
decentralized, improvisational, personal; best performed
by small groups of like-minded people, devoted to their
craft, jealous of their autonomy, sensitive to the needs
of writers and to the diverse interests of readers. If
money were their primary goal, these people would
probably have chosen other careers.
That said a lot to me about our little enterprise. So did
something that the youngest member of our group told me
when I asked her about BTL. Joanna Fine started working
as an intern two years ago. She designed the
companys Website, a task that baffled - indeed,
frightened - most of the rest of us. She said that she
approached BTL because she liked the books and the
politics. She doesnt like hierarchy and
figures that the egalitarian structure has given her more
responsibility more quickly than she would have been
handed elsewhere.
I wouldnt want to work in publishing if it
were not at a publisher like BTL, said Fine.
I see it as a political act. I wouldnt be
interested in a house that turned out a hundred books a
year. Theres still a solid foundation of people
interested in non-fiction, Canadian left books, despite
the changes in the retail environment and the big stores.
There always will be people keen on those issues.
Im always positive because I know that
exists.
Jamie Swift has been around BTL since the start and is
the author of The Big Nickel: INCO at Home and
Abroad. His biography of the Jesuit Bill Ryan, a
leading social justice advocate, will be published in the
spring by Novalis. This article originally appeared in
Briarpatch
magazine in December, 2001.